The Double click for Publisher (DFP) was launched by Google. The free platform enabled website owner to regulate ad traffic across various pages. The features offered by DFP are enormous and you may feel overwhelmed by it sometimes. But after few days, you will get used to of it. Many website owners have migrated to Google DFP from ad server now. Hiring professionals to monitor DFP for you will be best for your company. The advantages offered by this ad tool will allow you to monetize all the traffic on your website. This article will talk about why you should hire consultants for DFP.
Only
DFP consultants will make your
transition from ad insertion algorithms smoother. These tools are easy to
maintain as it has limited lines of codes to insert. The positioning of the
advertisements will be better with editing of code. It takes only single click
to make it possible. You don’t have to edit source code again and again. You
only need Google AdSense account for this. Theme based advertisement can be
followed using DFP platform. You can customize own line of advertising by
allocating specific ads at particular time. You don’t have to insert another
code into source code to add different type of advertisements. Small changes in
the DFP platform are enough.
With traditional ad management platforms, you had to create new code each time. Here, you can quickly make changes to the DFP platform if you are not happy with current monetization of traffic. DFP consultants will also allow you to go for targeted advertising. Geo-targeting of the ads will open domestic and regional ad markets for you. The age wise targeting can be also done using browser cookies. This is not only beneficial for website owners but also for advertisers. It increases returns on investment. It supports all types of browsers such as Firefox, Google Chrome and Safari.
The
delivery and assets of the content will be handled by Google DFP as well. Custom
In-house ads created by DFP will let you add images. The Google servers will
save this data and display it on the various parts of your websites. The
advertisers can now receive detailed performance reports from you. It will show
them assessment of the ad performance. You can sell customized ads on the basis
of these reports. Seeing the exact impressions of advertisements are possible
now. Advertising companies were still struggling to show the exact reach ads
but Google DFP has solved that problem. Cross checking and verification of the
data is also possible due DFP.
The inventory can be sold to various advertisers using DFP. Here, ad slots are bought through bids by potential buyers. Ad units are integral parts of this system. You will get paid for each ad unit you sell to buyer. The data from your old Google AdSense account can be easily transferred here. DFP is fairly new platform so only professional consultants can assist you to get best out of that. Approach top consultants to get best results.
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